UWA Logos

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last posted May 8, 2015, 10:58 a.m.
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When I became the University of Western Australia's first webmaster in the mid 90s, there were a variety of logos used on the website, the most common of which looked like:

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There were other variants and they were not only inconsistent with each other but with the logo as it appeared on printed material.

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By 1997, I was running the Publications Unit at the University, still responsible for the Web but also official printed publications.

Colin "Cam" Campbell-Fraser, who had joined UWA in 1996 as the Director of Public Affairs, initiated a project to introduce a single consistent logo across Web and print.

I worked with Cam and an external branding consultant to develop the new logo.

The result was:

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UWA continues to use it to this day. Or at least did, until today. I just saw an announcement of new branding that included a video that ended with the following logo and logotype.

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I'm somewhat sad to see the old one go but I'm delighted that a logo I was involved in standardizing lasted so long. It certainly lasted longer than the technologies we were using for the website back in the mid-to-late 90s :-)

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The new logo isn't used in many places yet but I did notice the UWA News twitter account has been updated to use it:

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I remember back in 1997/98 we standardized on 3 straps on each book. Interesting it's now down to 2 :-)