I started to wonder if I should count myself among the old and not so hip for actually getting the Herb Cohen reference made by Jared in episode 3. I actually saw a presentation by Cohen in 1993 in Florida at a sales meeting for the company I was working for at the time. I thought the presentation that he gave was actually fun and informative. The lesson that I got from him about negotiation, which has served me well, was that one of the keys to it is to show the person that you're negotiating with that you care... but not THAT much.