Food Fight: Inside the Battle for Market Basket

31 thoughts
last posted March 15, 2016, 9:19 p.m.

28 earlier thoughts

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The opening turned out to be pretty amazing. The first night, we sold 825 tickets which was the maximum for the theater we were in. It turned out to be the first time in the history of that theater that they had completely sold out for a movie. The second night which was a Sunday, we sold 560 tickets.

The crowd reactions both nights were just incredible. Granted, we were playing to a pretty biased crowd - most of the people both nights were either associates or customers who followed the drama throughout, but it was still extremely satisfying to know that we'd hit the right notes and emotions, and that people were reacting pretty much as we'd hoped they would.

2 later thoughts