Business

Found an interesting article on how the $3 billion Snapchat valuation was arrived at.

I still see this sort of investing and playing with companies as some sort of high stakes gambling. Companies used to be about something more than an exit strategy. The notion of building something lasting now seems antiquated. Perhaps that's because our collective attention spans have become so short. I suppose when your entire business is based on one app or service you don't really have the luxury of thinking much beyond an exit.

There appear to be two basic axioms you need to be familiar with if you're going to play this game:

• Cash out by selling the company before your thing jumps the shark.
• Get big fast, go public and start buying other things before your thing jumps the shark.