The new X-Factor series has amazing cover art but more humdrum interior work. The standard of Marvel's art is amazingly high now, but often character-less.
The story is too slow burn and it feels like something that would be better read in collection rather like the more inventive earlier reboot of X-Factor.
That featured superheroes as celebrities, this one does superheroes as corporate social responsibility. There's something about this team that engages writers to try different takes on the same tropes.