But even my own career work has been about improving lives with technology - I've worked as a software developer for half a decade now, and I was doing computer phone support, repair, and network administration for six years before that.
What I've found out about myself is that I like being a force multiplier for developers and other technologists. It's closer to 'dogfooding' my own problems, and I feel better trying to help technical people overcome their problems, which in turn (hopefully) helps less technical people use technology more successfully.
So, my team's project for deploying OpenStack with Ansible and the more specific task of helping our internal support team using it to help customers falls right in line with that.