iPad speculation. 2012

9 thoughts
last posted Oct. 26, 2012, 10:40 a.m.

1 earlier thought

0

I often come back to trying to figure out how the price points can work out. Apple always has supremely logical, even elegant, pricing structures at any given time. How can Apple hit the $250 range with an iPad 2-class device without overlapping substantially with other products?

The usual pattern is that you see the maximum price of one class of product be a small step below the minimum price of the next class up. That's currently clearest in the difference between the iPod touch 4th generation (32GB, $249) and the iPod touch 5th generation (32GB, $299).

7 later thoughts