I've found that one of the biggest reasons for failure or problems in the organizations that I've managed has simply been people communicating poorly.
Communication starts with management, and to James Tauber's comment on clarity of vision as a CEO, this has to filter down to even the lowest levels of management in that they must be able to articulate clearly the vision that they have for their particular piece of the business and how it fits into the overall vision for the organization and ultimately the company.
Someone posted this on twitter this morning and I'm not sure what the hell it's even supposed to mean.
So real men don't fake it till they make it or something, is that it? I think whoever came up with this is missing the spirit of "Fake it till you make it" entirely, the spirit of which has nothing to do with the notion of being a fraud till you make it or bull shitting till you make it.
Fake it till you make it is about being thrust into a situation or given a job and questioning your worthiness or preparedness for the role and quickly having to learn it while at the same time projecting an air of confidence that you have it covered. It's not saying pretend you're a film director or a CEO if you're given the opportunity, it's simply saying be it. Own it. Act as if you are a CEO or a director and the job will reveal itself to you. Do it and learn as you go, there's a first time for everything and you don't have to know all about something to do it and be incredibly effective at it.
The concept of freeing your mind of the notion that because you've never done it you can't, and the rest will follow is extremely powerful. If we as a species had never embraced the notion of "fake it till you make it", I'm not sure we would have evolved to the level that we have.
The bottom line is that everyone, at one point or another in their lives, whether they like it or not has been in situations where they've had to "fake it till you make it". There's no shame in it. Embrace it. It's an integral part of the human experience.
In thinking about this more, I've realized that this was probably more of a call to action; i.e. "make it" meaning keep creating whatever it is you create until you've "made it". I've always felt that doing the work on the path to making it was assumed in this context. Regardless, I still don't see how this improves upon or creates a more powerful message than the original catchphrase.