Unfortunately, Western governments are currently taking exactly the wrong stance on all this. We should be demanding that our representatives make it illegal for companies to spy on their users and to misuse data that is provided for a specific purpose.
There are already many regulations on the books along those lines, especially in the health, finance and employment sectors.
Unfortunately, the spy and law enforcement agencies are currently running the show, and instead of pushing for greater privacy protections, they're instead trying to make it mandatory for companies to spy on their users and to provide that information to the government with no legal protections whatsoever.
Apparently there's something about the words "online" and "digital" that makes nominally democratic governments think it's OK to start acting like jackbooted thugs :P