A [mondegreen](http://en.wikipedia.org/wiki/Mondegreen) is the mishearing of lyrics resulting in a new meaning. Read the linked Wikipedia article for examples. What I'd like to propose here is the term **forced mondegreen** for those cases where an image or images are shown along with a song to *force* (or at least encourage) a particular mishearing. ---- The first example I came across was a couple of years ago when a UK television station played a montage of then Prime Minister [Gordon Brown](http://en.wikipedia.org/wiki/Gordon_Brown) to The Stranglers' song [Golden Brown](http://en.wikipedia.org/wiki/Golden_Brown). Until I looked it up, I thought the song was saying "Gordon Brown"! ---- Another example occurs in the fourth season of [Breaking Bad](http://en.wikipedia.org/wiki/Breaking_Bad) when the activities of prostitute Wendy are backed by The Association's song [Windy](http://en.wikipedia.org/wiki/Windy). Again, I was hearing "Wendy" until I looked the song up. ---- In both cases, a mondegreen was possible but the visual context the song was placed in *forced* the mondegreen (at least if you didn't know the song before). Now that I've come up with a term for it, I'll be on the look out for more examples :-) ---- Luke Hatcher has pointed out ---- It occurs to me this is all a classic example of **priming** in psychology.