For example, compare Mills Baker's thoughts and John Gruber's thoughts on the latest iPad.
Gruber focuses on quantitative, iterative improvements to the iPad's components. He goes on and on about weight, thickness, Geekbench scores, etc.
Baker focuses on the user's experience: how do people use this thing? What problems does the iPad solve that aren't solved on other devices? How are these problems being solved -- or ignored -- by the latest update?