When we created Lore (in around 2001), the thinking went something like this: right now we all have either graphical word processors with proprietary formats, or programmers' text editors that can tediously churn out angle brackets, but surely within 5 years HTML will have killed every other format and everyone will have easy access to a GUI editor that can edit HTML files so Twisted's team of technical writers (ha ha) will not need to learn any tedious or arcane markup, and we can all use standard tools.